{"id":6392,"date":"2023-05-22T14:41:27","date_gmt":"2023-05-22T14:41:27","guid":{"rendered":"https:\/\/dronevideos.com\/?p=6392"},"modified":"2023-06-27T06:56:34","modified_gmt":"2023-06-27T06:56:34","slug":"advertisers-looking-to-capitalize-on-growing-popularity-of-drone-light-shows","status":"publish","type":"post","link":"https:\/\/dronevideos.com\/advertisers-looking-to-capitalize-on-growing-popularity-of-drone-light-shows\/","title":{"rendered":"Advertisers Looking to Capitalize on Growing Popularity of Drone Light Shows"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/G94aplrRcgc\" width=\"740\" height=\"415\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><br \/>\nDrone light shows have become an increasingly popular alternative to traditional fireworks displays.\u00a0 And with huge global audiences increasingly captivated by these often dazzling and brilliant aerial events, it\u2019s only natural that marketers now want to turn drone light shows into major advertising venues.<\/p>\n<p>Lucky Charms \u2013 the cereal company \u2013 and the National Basketball Association (NBA) are two of the biggest corporate entities that have signed on to \u201caerial branded light displays,\u201d as the new marketing concept has become known.\u00a0 The term was first coined by Pixis Drones, the company that has assisted the NBA and a growing number of other corporate giants to produce light shows that promote their brand to live event audiences that include not only those watching the event but millions more watching it on television or online.<\/p>\n<p>We have an opportunity to\u2026tell a story in a medium that has not been yet defined.\u00a0 There\u2019s a huge ceiling for this, and it can only go higher and brighter,\u201d says Pixis Drones founder Brad Nierenberg.<\/p>\n<p>One especially noteworthy example of the extraordinary reach of drone advertising is the aerial branding display Pixis did for the launch of Paris Hilton\u2019s company 11:11.\u00a0 The launch was witnessed by hundreds of thousands in person but a video of the event with the display featured prominently has already been viewed 3 million times on Instagram.<\/p>\n<p>In fact, several other Pixis aerial displays have far outpaced the one the company produced for 11:11.\u00a0 For example, a Pixis display for Candy Crush has been viewed a whopping 1.8 billion times, and has led to 300 media placements, a company record.<\/p>\n<p>And that display was produced and staged in the skies over Manhattan \u2013 which still maintains a ban on drone flying.\u00a0 It was an advertising coup \u2013 and a lucrative one at that.<\/p>\n<p>Candy Crush officials say the scope of live viewing is far wider than many people imagine.\u00a0 While their drone show \u2013 involving 500 drones equipped with LED lighting \u2013 took off from the Santa Monica pier, outside Los Angeles, it was also visible to residents in nearby cities.<\/p>\n<p>\u201cI think it could be seen as far south as Long Beach and as far up the coast to Malibu, and so for the whole west side of Los Angeles, [we] created basically a viral moment in the sky,\u201d company marketing director Krystal Hauserman said. \u201cNo social media platform required.\u201d<\/p>\n<p>Pixis and other niche companies that are exploring the drone advertising niche caution that federal and local regulations need to be followed.\u00a0 Pixis had to obtain a special waiver from the Federal Aviation Administration in order to launch the massive Candy Crush event.\u00a0 The company also works closely with local police and firefighting departments on the logistics and to secure compliance with local safety protocols.<\/p>\n<p>And what about New York\u2019s long-standing ban on drone flying, some outraged critics of the drone show asked?\u00a0\u00a0 In fact, Pixis launched all 500 of the show\u2019s drones from neighboring New Jersey, just across the Hudson River.\u00a0 With drone lights visible from so far away, and the FAA controlling all national airspace, the sky itself may be the only real limit to <a href=\"https:\/\/dronevideos.com\/delaware\/\" target=\"_blank\" rel=\"noopener noreferrer\">aerial drone advertising<\/a>, industry observers say.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff Drone light shows have become an increasingly popular alternative to traditional fireworks displays.\u00a0 And with huge global audiences increasingly captivated by these often dazzling and brilliant aerial events, it\u2019s only natural that marketers now want to turn drone light shows into major advertising venues. Lucky Charms \u2013 the cereal company \u2013 and the National&#8230; <a href=\"https:\/\/dronevideos.com\/advertisers-looking-to-capitalize-on-growing-popularity-of-drone-light-shows\/\">Read More<\/a><\/p>\n","protected":false},"author":5,"featured_media":6394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,21],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/dronevideos.com\/wp-json\/wp\/v2\/posts\/6392"}],"collection":[{"href":"https:\/\/dronevideos.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dronevideos.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dronevideos.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dronevideos.com\/wp-json\/wp\/v2\/comments?post=6392"}],"version-history":[{"count":0,"href":"https:\/\/dronevideos.com\/wp-json\/wp\/v2\/posts\/6392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dronevideos.com\/wp-json\/wp\/v2\/media\/6394"}],"wp:attachment":[{"href":"https:\/\/dronevideos.com\/wp-json\/wp\/v2\/media?parent=6392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dronevideos.com\/wp-json\/wp\/v2\/categories?post=6392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dronevideos.com\/wp-json\/wp\/v2\/tags?post=6392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}